Chapter 5 Research Focus Groups §

(F) Day of the week: Wednesday Class: IS309 Created Time: May 12, 2021 3:12 PM Database: Class Notes Database Date: May 12, 2021 3:12 PM Days Till Date: Passed Last Edited Time: June 9, 2021 2:21 PM Type: Reading Notes

Focus Groups: group interviewing (5-10 subjects)

• always more than 1 group, examine peoples perception with different contexts (10-15 groups)
• Led by moderator
  • Interpretive = less interventionist
  • Empiricist = more interventionist

More done in large funded research

Internet Based Research

Problem of

• No gatekeeping
• Peer-review process

Information are subjective interpretation instead of factual

Use of internet

• gather factual information on your topic
• trusted news websites
• All big organizations and governments have official statements and archives of information on the internet

Qualitative Data Analysis

• can use many interpretations and means of analysis
• More subjective than quantitative

Forms

• Case studies: process-tracing

Most commonly qualitative studies use discourse analysis. and content analysis is described to be for empiricist and quantitative. But both are not strictly any one and can be used for either purpose